Frequently Asked Questions

DadAds connects directly to your Google Search Console account and imports up to 16 months of historical data — far beyond the 3-month window most tools use. From there, our AI runs a strategic diagnosis on your entire search footprint, identifying threats (rankings you're losing), gaps (opportunities your competitors cover that you don't), and opportunities (queries where a small ranking improvement would unlock significant traffic). The result is a prioritized action plan, not a generic score.

Most ADS tools give you a score and a checklist. DadAds applies the Strategy Kernel framework — a structured approach borrowed from strategic planning that delivers a Diagnosis (what's actually happening), a Guiding Policy (the principle that should drive your decisions), and Coherent Actions (what to do first). Every finding is classified as a Threat, Gap, or Opportunity and scored by real traffic impact, so you focus on what actually moves the needle instead of chasing green checkmarks.

Yes, DadAds offers a free plan that includes 1 site and access to all 20+ audit and analysis tools. No credit card is required to get started. For teams and agencies that need more, the Pro plan is $19/month (up to 5 sites with unlimited audits) and the Business plan is $49/month (up to 20 sites with priority support and advanced features).

DadAds analyzes your Google Search Console data — clicks, impressions, click-through rate (CTR), and average position for every query and page. It imports up to 16 months of historical data on your first sync, which lets you detect year-over-year seasonal patterns, identify slow-burn ranking declines, and verify whether past optimizations actually worked. All analysis is based on your real search performance, not estimated third-party data.